![]() ![]() ![]() Later that week, you’re at a stoplight and glance out your driver’s side window only to notice a bold green sign for “Tim’s Lawn Care Co.” stuck in the median. You take a mental note and you go on about your day. You’ve seen “Tim’s Lawn Care Co.” trucks around the neighborhood before. When you peek out your window, you see a truck parked along the street with the logo of “Tim’s Lawn Care Co.” plastered across the side in a professional, bold type. Let’s say you're in your kitchen one morning fixing yourself a cup of coffee and you hear the soft rumble of a lawn mower being cranked up next door. And in an industry that is driven by word of mouth and reputation, that instant brand recognition is a massive competitive advantage. When a logo is memorable, it can quickly call to mind the company it represents. ![]()
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